Marketing Research Papers

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats. In the business and marketing environment, the SWOT analysis of an organization or company if done correctly could have a large impact on the success and profitability of the company. SWOT analysis is an in-depth study of the market and business environment in which the company in question lies.

Human resource management is one of the most important activities in an organization. It is an activity that can give the organization a competitive advantage. It is the people who carry out all the other activities in an organization (Saiyadain, 2009). Therefore, if the activities are well executed, the organization will have a good performance, and if they do not execute them well, the organization will have a bad performance. In other words, the people are the once who determine the performance of an organization. The human resource managers have the responsibility of ensuring that the organization has the right people/employees and that they are always satisfied. This is because it is only when people are satisfied that they can be able to perform well. The current world is changing so rapidly, and, therefore, the management should be up to date with the changes so as to ensure that the organization does not lose its advantage.

The SWOT analysis is important for any organization as it often shows the different aspects of the organization. It shows the organizations the strengths that it has, the weaknesses, the threats and the opportunities that exist for the organization.

The aim of this paper is to analyze and explore a printed marketing text developed for Philip Morris’ brand of cigarettes Marlboro. The reason behind the selection of this advert is that cigarette ads are made to be appealing to many buyers. It contains special features that make it more attractive to customers. As a result, the brand becomes more attractive to the customers the ad was targeting. The analysis is done by using semiotic and iconological approaches together with other analysis methods. The analysis targets to the hidden meanings within the text and the image that may be perhaps invisible without closer scrutiny (Walter 39).

Her Hair Solutions is both a health and a wellness center. The company deals exclusively civilian women, active duty women and military veterans served as a female veteran in the Armed Forces. Besides being a veteran, she also is a certified hair loss specialist and has an experience of more than 20 years in cosmetology training. Her Hair Solutions has a goal of determining the route cause for hair loss among women. This goal comes from especially national reports that indicate that there a total of 8 million people who either permanently or temporarily lose their hair. The hair losses have been attributed to a number of medical reasons such as inadequate intake of protein, high fever, thyroid diseases, childbirth, areata, alopecia, chemotherapy or radiation during cancer treatment, birth control pills, and stress control pills among many other medical reasons.

The form of art I used for this image is photography while the medium of work applied is I phone 5.I took the picture from a ground level. The photo is approximately 8.6 inches long 6.5 inches wide. It is two dimensional because its elements are organized on a flat surface emphasizing on the vertical and horizontal character of the picture plane that is the length and the width, I created illusion of three dimension by enhancing the depth of the picture through the use overlapping objects ,color variation, the use of diminishing scale, and creation of focus whereby objects that have more intense color, detail and even contrast look closer in comparison with objects that are further away and which appear to be hazy.

Occupy Wall Street Movement was started on 11 September 2011 (Wetty, Bolton, Nayak, & Malone 2012, p.89). The founders were a group of people who demonstrated at the Lower Manhattan Liberty Square and camped on the naked concrete to present their complaints on the irregular pattern between the poor and the rich. This and the failure of president Obama to address the financial crisis of 2008, and the issue of money taking over politics was their frame of reference. The movement is power-driven by people with no defined and official set of stipulations which got stimulations and awakening from similar movements in Egypt and Tunisia (Wetty et al 2012, p. 114). Occupy Wall Street movement was a movement with no anticipated upshots and no identified basement. It operates on similar environment like other organizations trying to establish. Despite its lack of manifesto, occupy street movement attracted scholarly personalities and then real personalities. The commitments of the movement are to; make technology, knowledge and culture free to all to access, transform and share out.

Business groups are interest groups that consist of individuals who share common interests and therefore make efforts to work together and promote those interests by influencing government decisions. These groups vary to a great extent in terms of size, tactics as well as aims. Business groups are economic interest groups since their main objective is to achieve economic advantages for their members (Needle, 2010, p.117). In other words, economic groups work towards the achievement of private goods, which are essentially benefits which are enjoyed by members of the group exclusively. For instance, if a business group enters into a contract, only members of the group benefit from the contract while non members are not considered. As compared to other interest groups, business groups are the most powerful. This conclusion can be drawn due to a number of reasons, which will be discussed in this paper.

In last phases of the twentieth century, economist who belonged to the self-interest school of thought expounded how invisible was controlling the economic behaviour. This idea currently underpins the structural components of the rational market, which is free of coercions and constraints[ Mankiw, N. Gregory, and Robert B. Harris. Principles of Microeconomics. Fort Worth, TX.: Dryden Press, 1998.

People living in certain regions adopt values and cultural practices that define their behavior and social interactions. There are norms that define how they act and relate with other people. Similarly, there is a specific chord of conduct in the corporate world that every investor or business person must conform to regardless of the scope or nature of his/her business. Since people adopt different practices and believes, there is great diversity in the behaviors that they presume to be ethical. From the above it is clear that culture has direct impact on ethical standards and business behavior.