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Fake reviews

　　　　Many big companies face the challenge brought about by fake reviews. Fake reviews remain to be a concern to these companies since they bring more problem to the company than they were initially expected. Fake reviews are written by different people. They can be written by either the competitors or some customers with some negative thoughts about the companies. Rumors abut the product on the other hand remain to be another source of these fake reviews (Liu, 2012). Cyber shilling, which is common with competing companies, involves the paying out writers to write reviews about another company highlighting the negativity of the competitor. In addition, with the issue of cyber shilling, cases of customers writing reviews of some products with which they do not have knowledge about also contributes to the whole issue of fake reviews.
　　　　
Fake reviews have a negative impact to the affected company. Fake reviews provide fake information about a given company (Liu, 2012). Despite the efforts that the company is making in order to ensure that its reputation is maintained, with fake reviews, the company’s reputation is demolished and in most cases the company ends up losing its customers (Liu, 2012).

　　　　On the customer side, fake reviews provide fake information about a given commodity. This denies the clients a chance to make their decisions without facing some influence brought about by the fake reviews. In addition, with cyber shilling, once a fake review is made on a company aimed at building on the reputation of the company, customers’ ends up purchasing inferior commodities (Liu, 2012).

　　　　A fake review is a demolishing tool that is used by a company to overcome its competitors. While solving cyber shilling, it is essential for the competing companies to use legal methods while competing with their competitors. Government regulation is another measure that can be used to deal with fake reviews.

Reference

Liu, B. (2012). Sentiment analysis and opinion mining. San Rafael, Calif: Morgan & Claypool.