In the current times, doing the right thing is increasingly turning out to be more difficult than before. Some people no longer understand what the best thing is. Things are no longer clearly distinguishable since there are many grey areas in the decisions arrived at by players in the business world (Kline, 2010). However, for the purposes of this paper, the best decision is any decision that will leave the stakeholders of a business in a better position than they were in before the resolution was made. This is imperative of the people that do the right thing to adhere to all the codes of ethics that people have to follow (Sharp, 2006). Such circumstances are applicable in the event that a company has to choose between maximizing the shareholder value and having a positive impact on the society. According to Jennings (2012, pp. 33), “… the decision is costly to shareholders at first… enjoyed the reputation of environmental responsibility….” This is an example of common conflict between the attainment and maintenance of profitability and the realization of corporate social responsibility