Essay On Analysis of the Marlboro Man advert
The aim of this paper is to analyze and explore a printed marketing text developed for Philip Morris’ brand of cigarettes Marlboro. The reason behind the selection of this advert is that cigarette ads are made to be appealing to many buyers. It contains special features that make it more attractive to customers. As a result, the brand becomes more attractive to the customers the ad was targeting. The analysis is done by using semiotic and iconological approaches together with other analysis methods. The analysis targets to the hidden meanings within the text and the image that may be perhaps invisible without closer scrutiny (Walter 39).